Connect with us

Media Monitoring

  • Media-wire

    Disruptive Innovation in Media Monitoring
    A huge part of a holistic Public Relations approach is made up of the message you put across about your brand. However, a lot of value lies in the quality and measurement of the published content, and that is where media monitoring has changed.
    6 years ago QuickPic disrupted the media monitoring intelligence field through innovative...

    A huge part of a holistic Public Relations approach is made up of the message you put across about your brand. However, a lot of value lies in the quality and measurement of the published content, and that is where media monitoring has evolved.

    1
  • Media-wire

    What sets QuickPic Media Monitoring apart
    1. We have highly skilled communication experts with experience, understanding of communication and business objectives to turn data into strategic insights.
    2. We focus on Industry Expertise and understanding not only the brand, but the industry the brand operates in. An account manager with the correct industry knowledge and...

    What sets QuickPic Media Monitoring apart

    2
  • Media-wire

    The power of image recognition
    Recent research suggests that around 1.8 billion images are loaded online every single day. As the price of smartphones and data costs go down, this figure is set to significantly increase over the coming years.
    Communication via images has been a trend for a while now, but monitoring them hasn’t. Keeping an eye on images related to your brand,...

    Keeping an eye on images related to your brand, whether referenced or not, is the next big thing, and we have the technology to do just that. We now have the solution that is not only effective, but truly cost effective as well.

    3
  • Media-wire

    Why a startup needs brand monitoring
    Being at the helm of a startup has to count as one of the most stressful jobs in existence. Not only do you have to deal with the various problems and hassles facing a brand-new company, but you also have to keep an eye on growth and adding the necessary talent to compensate for that growth.
    In addition to all of the above, one has to...

    Being at the helm of a startup has to count as one of the most stressful jobs in existence.

    4
  • Media-wire

    A better understanding of Digital Analytics
    Web analytics can provide a company with a wealth of insight and data into the performance of its website. Using the right mining techniques, a company can find out exactly who is looking at the content and how long they spend looking at that content.
    This is a useful tool as far as the website and content departments are concerned,...

    Web analytics can provide a company with a wealth of insight and data into the performance of its website

    5
  • Media-wire

    Monitoring of Broadcast Advertising
    It is estimated that roughly $500 billion is spent on advertising worldwide every year. At the current exchange rate, that’s more or less R68 98 150 000 000.
    To put that in perspective, that’s the entire worth of Microsoft and the GDP of Austria, Thailand and the United Arab Emirates.
    Locally the annual cost of broadcast advertising is...

    It is estimated that roughly $500 billion is spent on advertising worldwide every year. At the current exchange rate, that’s more or less R68 98 150 000 000.

    6
  • Media-wire

    Visual Data Analysis Best Practices
    Data Visualisation is defined as any method where images, diagrams, infographics or animations are used to convey a message. It’s an effective means of transforming a difficult subject into an easily understandable and memorable message.
    The basic structure
    In the connected age there is no lack of information or data. One has to remain...

    Data Visualisation is defined as any method where images, diagrams, infographics or animations are used to convey a message. It’s an effective means of transforming a difficult subject into an easily understandable and memorable message

    7
  • Media-wire

    Persuade yourself with a free demonstration
    Still not convinced that media monitoring could be beneficial for your company and not willing to sign on the dotted line just yet?
    Why not take QuickPic up on its free demonstration offer? We’ll demonstrate the media monitoring and PR measurement dashboard tools to show you what it’s capable of and how your business can...

    Still not convinced that media monitoring could be beneficial for your company and not willing to sign on the dotted line just yet?

    8
  • Media-wire

    Find the right influencers
    In a recent blog post, we took a closer look at the definition of influencers, how to rank them and why they should form an integral part of any public relations or marketing campaign.
    This time we’ll take a closer look into the world of the influencer and how a decent monitoring tool can help you get the most out of this particular...

    In a recent blog post, we took a closer look at the definition of influencers, how to rank them and why they should form an integral part of any public relations or marketing campaign.

    9
  • Media-wire

    A solid influencer strategy
    The advent of social media has resulted in the creation of new marketing trends.
    One such trend is the rise of the so-called influencer. Many scoffed at the notion of influencers having any sort of effect on people’s opinions, but this attitude has changed rather dramatically over the last two years.
    An influencer is defined as a person or a group...

    The advent of social media has resulted in the creation of new marketing trends.

    10
  • Media-wire

    Your competitive advantage
    QuickPic Monitor is an easy to use monitoring tool that will allow you to filter through tons of data at the click of a button. As we’ve seen on previous posts, there are numerous reasons why it’s worth investing in, but did you know it can also be used to keep a close eye on your main competitors?
    Keep the competition close
    With this monitoring...

    The QuickPic Monitor is an easy to use monitoring tool that will allow you to filter through tons of data at the click of a button

    11
  • Media-wire

    Media Monitoring for Big and Small
    Media Monitoring budgets have become increasingly smaller over the last few years, which has driven the development of a pricing structure to meet the demands and budgetary constraints for clients.
    There are various options available with regards to pricing and function. The options all have advantages and disadvantages for both PR and media...

    Media Monitoring budgets have become increasingly smaller over the last few years, which has driven the development of a pricing structure to meet the demands and budgetary constraints for clients.

    12
  • Media-wire

    Modern Analytic Platforms Changing Business Intelligence Landscape
    Raw data is utterly pointless without a means of analysis.
    This is particularly relevant, because of the rate businesses accumulate raw data in the digital world.
    That’s where business intelligence comes into play. It refers to the accumulation of raw data and the software or service providers these...

    Raw data is utterly pointless without a means of analysis

    13
  • Media-wire

    Measuring your ROI on special campaigns
    Special campaigns are a necessity, but they can be quite daunting when you don’t have the right information at your disposal.
    Because of the time, effort and money invested in these kinds of campaigns, one wants to monitor them more carefully to ensure the desired target is reached. By using the right kind of media monitoring and a team...

    Special campaigns are a necessity, but they can be quite daunting when you don’t have the right information at your disposal.

    14
  • Media-wire

    Media Monitoring: The Importance of Industry Expertise
    It’s impossible to measure how large the internet is, thanks to the rate of growth it experiences every single second.
    Internet Live Stats, a website that estimates (not measures) internet statistics, estimates that 7000 tweets and 733 Instagram posts are made, while 127 354 YouTube videos are watched every second. It...

    A tight-knit, knowledgeable team will provide and maintain consistent media monitoring.

    15
  • Media-wire

    Understanding correct AVE procedures
    As a PR practitioner, you understand the need for accurate AVE values. Without them it would not be possible to attach a return on investment to any given campaign or barter deal. As such, it’s easy to see why one would want the most accurate AVE figures available, with the exaggerated and inaccurate values already syphoned out.
    Inaccurate...

    As a PR practitioner, you understand the need for accurate AVE values. Without them it would not be possible to attach a return on investment to any given campaign or barter deal

    16
  • Media-wire

    5 Tips for capitalising on Digital PR
    There are numerous reasons why digital public relations is an absolute must for any company.
    Apart from a potentially massive audience, and its ability to compliment and boost more traditional public relations activities, digital PR allows you to bypass the media and speak directly to a wider audience.
    As a PR practitioner, you would...

    There are numerous reasons why digital public relations is an absolute must for any company. Apart from a potentially massive audience, and its ability to compliment and boost more traditional public relations activities, digital PR allows you to bypass the media and speak directly to a wider audience.

    17
  • Media-wire

    PR Analysis – The next step in Media Monitoring
    A short history
    More than any other communications position, a public relations or marketing officer wants irrefutable proof that their hard work is paid off in the end.
    Decades ago this proof was an A4 book pasted with press clippings, followed by the humble scanner and a 128mb hard drive full of positive mentions or reviews....

    PR Analysis - 29 Mar 17

    More than any other communications position, a public relations or marketing officer wants irrefutable proof that their hard work is paid off in the end.

    18
  • Media-wire

    Combatting crisis with media monitoring
    In the age of social media, where almost everyone has access to a connected device and the ability to broadcast their opinion to a vast audience, the threat of an online or social media crisis is a very real possibility.
    This kind of crisis is particularly unsettling, due to the fact that it can strike at any time and has the ability to...

    In the age of social media, where almost everyone has access to a connected device and the ability to broadcast their opinion to a vast audience, the threat of an online or social media crisis is a very real possibility.

    19
  • Media-wire

    Accurate monitoring means accurate reports
    Although there have been some daunting and challenging changes in the PR industry over the past few years, one aspect is more relevant today than ever before: it’s still about effectively communicating your message to the right people and highlighting the positives of your brand. In doing so, PR professionals carefully craft their...

    Although there have been some daunting and challenging changes in the PR industry over the past few years, one aspect is more relevant today than ever before

    20
  • Media-wire

    QuickPic's user-friendly dashboard makes Media Monitoring fuss-free
    With the ever-changing media landscape media monitoring plays an increasingly important role in PR and Marketing strategies. Companies need to know where their messages are being well-received and where they’re having no impact at all – if you don’t know what’s working and what’s falling flat, you have no...

    With the ever-changing media landscape media monitoring plays an increasingly important role in PR and Marketing strategies

    21
  • Media-wire

    Questions you need to ask any prospective media monitoring companies
    Media monitoring can be an incredibly powerful tool to help you measure the reach and influence of your communications campaigns. Being privy to the exact details of where your message went, who viewed it, and the sentiment around it equips you with valuable information to help optimise all future brand...

    Media monitoring can be an incredibly powerful tool to help you measure the reach and influence of your communications campaigns. Being privy to the exact details of where your message went, who viewed it, and the sentiment around it equips you with valuable information to help optimise all future brand messaging.

    22
  • Media-wire

    How media monitoring can boost your communications strategy
    Effectively communicating and managing your brand is equally as important as knowing what’s being said about your brand. If you don’t know how your message is being perceived or not using powerful and intuitive monitoring tools you are simply throwing your message out like seeds in the wind and hoping that one of them...

    Effectively communicating and managing your brand is equally as important as knowing what’s being said about your brand

    23
  • Media-wire

    What a year it’s been for QuickPic Media Solutions
    Innovation has always been at the core of what we do at QuickPic, and in 2016 we’ve had the opportunity to develop a few new services to provide our customers with an even more comprehensive suite of media solutions. Our existing solutions also continue to boost brand communication, giving you greater visibility with your...

    What a year - 9 Dec 16

    Innovation has always been at the core of what we do at QuickPic, and in 2016 we’ve had the opportunity to develop a few new services to provide our customers with an even more comprehensive suite of media solutions

    24

REGISTER FOR MEDIA ACCESS CLICK HERE