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Monitoring for Big & Small - 12 Jul 17

Monitoring for Big & Small - 12 Jul 17

Media Monitoring for Big and Small

Media Monitoring budgets have become increasingly smaller over the last few years, which has driven the development of a pricing structure to meet the demands and budgetary constraints for clients.

There are various options available with regards to pricing and function. The options all have advantages and disadvantages for both PR and media monitoring firms and their clients.  

Some businesses choose to start small and grow big. Some, prefer to start big to grow even bigger.

The role of monitoring

Media monitoring enables you to monitor multiple topics throughout different mediums, maintain media and influencer lists, efficiently distribute your message across different channels and allows you to create, customize and share your reporting.

Media monitoring is an absolute must if one is serious about building a relevant, long lasting business model. It’s meant to enable a brand to maximise their ROI by using the information supplied by the monitoring model.

Providing solutions simply for the purpose of maximising ROI is no longer enough. The modern customer demands more, no matter how big or small said business may be.

That’s where QuickPic steps in, as it allows you to employ media monitoring to its full potential, no matter how big or small your budget may be.

We recently introduced a simplified pricing structure, designed with different kinds of users in mind.

There are those who aspire to grow their small start-up into a well-known brand with serious clout. Examples include small to medium business, larger brands and agencies.

The pricing of the service is flexible, which makes it affordable. Best of all is excellence, which still comes as standard.

Think of investing in media monitoring as buying a new car. There are numerous options available at every price point imaginable.

If mobility is the only concern,  you can get something basic with zero standard features, but ask yourself one question - why then do people spend so much money on expensive cars loaded with features?

The reason is getting what you want and saving yourself from regretting what you should have gone for in the future. Staying with the car analogy, you can naturally add aftermarket features to an old model, but it will end up costing more than it would have when the car was new.

Media monitoring might seem like a big investment, but the rewards you reap are massive. A decent PR firm will grow your presence, which will result in more customers, investors and an all-round stronger brand. The return on investment will be visible to the naked eye.

What affects the price of media monitoring

There are a number of options that determine the price of a decent strategy.

Let’s start with basic media relations, which aims to earn positive news coverage for your company and everything related to it.

The giant that is social media seems daunting, but a PR and media monitoring firm can manage it all and keep an eye on the sentiment expressed towards your business.

If that sentiment turns negative, you have access to a team that understands crisis communications management. They’ll develop a crisis plan to alleviate the situation and protect your hard-earned reputation.

Having experts in special events on hand is one of the ultimate media-related luxuries.

Conclusion

As you can see, there are several options available. When a client asks us to provide a price for our services, the first thing we do is determine which options the client wants – and also what might be needed instead – and how important those options are to the company.

Quality will always be the benchmark, as well as a determination to offer all the premium features clients need.

It is of the utmost importance to us that we supply you with the relevant support for your media monitoring campaigns, and to provide you with the necessary insight you’ll need throughout and after these campaigns.

We also understand that a large social media presence demands the right tools to effectively manage and understand it. We also appreciate the need to have a system to look after it all, because a large presence can be a daunting thing if you don’t have the tools to keep it under control.

That’s why our platform is built on world-class technology and infrastructure, as it allows us to guarantee the stability you desire.

Our dedicated support team provides the know-how you’ll need to set it up, learn how to operate it and, most importantly, measure the goals you set for yourself, or better understand how those goals can be reached.

Related post: Importance of expertise

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